Where it all started

It all started in 2017 at our South London home. Born and raised in Tooting, brothers Troy and Jarrell Johnson took traditional Caribbean recipes from their family home and added a modern, creative twist inspired by their life in London.

The sibling duo combined their British and Jamaican heritage with their love and passion for food and family, to create a new age taste of the Caribbean. Food with feel-good energy and authentic flavours.

Launching in our parents garden, we’ve come from humble beginnings and have transformed into a fully-fledged F&B operation, but we still remain committed to serving our communities and keeping our family values.

Since we launched Sweet Dee’s Jerk, we have evolved from being a home takeaway business into a food vendor at Selfridges Foodhall, BOXPARK and Mercato Metropolitano, an event caterer for major brands, and a Caribbean food brand selling our own sauces and cook-at-home kits.

We are proud of our spot at the famous Selfridges Foodhall in Oxford Street, where you can find us serving up the finest, freshest Caribbean-inspired flavours. Adrian Boswell – Buyer @ Selfridges: “Sweet Dee’s Jerk have single handedly changed the culture of Selfridges Foodhall forever”.


We believe that Caribbean food is a celebration of life, family and culture. Our mission is to bring communities together to enjoy good times by giving people a taste of home, in gratitude for our proud British-Caribbean heritage

We are the same people with the same values - but our direction and vision are clearer than ever - to become the go-to Caribbean household brand in the UK.

  • Food from the Heart

    A dedication to our late father Derek Johnson who believed and supported the brand from inception.

  • The Real Ting

    Setting the new standard for Caribbean cuisine with the finest authentic ingredients and unique ideas.

  • Sweet Spot

    Reimagining Caribbean cuisine 
whilst still paying homage to our cultural roots.

Meet our family members

Family is at the heart of Sweet Dee’s Jerk. Originally founded by brothers Troy and Jarrell, the youngest sibling Shola joined the team to support their mission.

  • Troy Johnson


  • Jarrell Johnson


  • Shola Johnson

    Head of Events


We take pride in setting the new standard for Caribbean cuisine using only the best quality, authentic ingredients and finest local and seasonal produce from trusted suppliers. We care about how we produce, trade, eat and waste food, with a real commitment to sustainability.

View our menu